With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue. In fact, if you combine personalization with behaviorally triggered emails, you can get up to 52X ROI on your email sends.
Don’t believe us? Growthhackers.com have got the data to prove it.
https://growthhackers.com/articles/how-ecommerce-email-personalization-increases-revenue-per-send-by-52x